What Is Digital Curb Appeal?

Digital curb appeal is a new variable in the curb appeal equation for home sellers and home buyers. Not only does your home need to shine like a diamond when potential buyers show up, it should also look amazing online.

“Every listing begins online, even if all an agent is doing is throwing it in the MLS, as 80% of homebuyers begin their journey online,” says Maureen McDermut, realtor with Sotheby’s International in Montecito, California. “I ensure every home I list is professionally staged and architectural photos are taken. When it comes to the exterior of the home, I am often contracting landscapers, roofers and other assorted services for my clients to ensure the home photographs well. One of the most common things I urge sellers to do is change their entry door. Entry Doors are the top return on investment improvement you can make to your home. An investment in a $300 door can lead to an increase of $7,000-$10,000 in the sale price of the home.”

Unlike physical curb appeal, digital curb appeal is about more than just the outside of the home. Buyers get a chance to look through your entire home virtually, so it’s important that digital curb appeal extends to every part of your home’s listing by creating a great subject for solid photography

“Before physical curb appeal, buyers see the digital curb appeal through online media,” says Abdul Hasib Azizi, broker and global advisor at Premier Sotheby’s International Realty in St. Petersburg, Florida. “For example, if we see a picture of a room which is clean and decorated nicely, using good color furniture and so forth, it automatically attracts us to learn about it more. Finally, it will make us want to go and see it in person, and to purchase it. So digital curb appeal is really an important part of a listing that can provide a good or bad impression on a property.”


Beautiful 5 Bedroom Villa in an Exclusive Community with Exquisite Design

AED 9,000,000

Key Information

Location : Al Barari, Dubai

Ref. No. : LP15760


We are delighted to present this stunning Brand-New G+2 Villa in the exclusive community of Al Barari.

The property features include a massive 6,634 sqft of internal space, spread over 3 floors with a beautifully designed central courtyard that can be seen from each level.

The interior has been finished to the highest standard and has a totally modern aesthetic. With 5 double bedrooms all en-suite, a family room, a home office, a roof terrace, and a private pool, the property is in turnkey condition for an end user or tenant to occupy. This makes an attractive investment opportunity thanks to its ability to generate 8-10% ROI.


Chris Timoney

Private Client Advisor


For Details Visit:


Launch Real Estate!

Launch Real Estate is Pleased to Announce the Sale of 6460 E Luke Ave, Paradise Valley, AZ 85253 for $9,154,113M Represented by Chris Karas

PARADISE VALLEY, AZ USA – Cameldale Estates – unique collection of 11 high-end gated modern homes. This is the pinnacle of Paradise Valley Real Estate. Well-manicured lush landscaping and palm tree lined streets tie the estates together while mature green hedges provide the privacy you desire. Inspired by Iconic architecture, this estate is built by Bedbrock Developers, designed by Drewett Works and finished by Ownby Design. From the clasping doors and countless windows, allowing for you the entertain and capture the views, to well thought out split floor plan with a private office, and guest amenities. The fit and finishes are nothing like any other home. Entertainers delight with separate parking and entrance direct to the backyard with private pool and spa and majestic views of Camelback Mountain.

Listed/Sold by:

Chris Karas- 602-919-6511 chris@thekarasgroup.com

On The Market!

OnTheMarket appoints new finance chief

OnTheMarket has appointed Tom Carter as chief financial officer (CFO) and as a member of the property portal’s board.

Carter will join the group after completing six months’ notice at his current firm, international beauty brand business Brand Architekts Group.

OnTheMarket (OTM) has named the replacements for its outgoing chief financial officer (CFO) Clive Beattie.

Beattie, who has worked for the portal and property platform brand since 2017, is set to join nurtur.group as CFO next week.